Introducing Flavio Santos

My rugby history commences as a player in 1983 in Rio Branco School based in São Paulo. In 1990 I started to coach the U-10 and have been involved with coaching since. I retired from playing for the Brazilian National Team in 1999 and was promoted as Sevens Head Coach for the Men’s from 2000 to 2003, subsequently, for the Women’s National Team, leading the team to a 10th place in the first Women’s Sevens World Cup in Dubai, 2009.

After such achievement, I was invited to work in the Development Department for the Brazilian Rugby Union, where I remained from 2010 to 2015. As a World Rugby Trainer, I could help to develop the World Rugby Training & Education portfolio in South America Rugby and increased the T&E in Brazil. Having relocated to Dubai in 2015 I started working as Rugby Development Officer for the UAE Rugby Federation and helped to achieve another milestone regarding the Training & Education in Asia helping to grow the number of courses in the UAE placing the UAERF on the top list of most courses delivered in Asia. After coaching at all levels in my country and helping to develop the game in South America and Asia I decided to take on different challenges as I wish to continue improving my interpersonal skills and my coaching to continue learning from different cultures.

With this in mind I decided to join the Dubai Hurricanes RFC as Development and most recently I was appointed as Ladies Head Coach for the Dubai based club and I am looking forward for the upcoming challenges for the 2017/18 season.

As soon the school academic year finished last June I went to Brazil for the holidays to visit family and friends and after joining some children activities and exchanging ideas with the ALMA RUGBY Team I was invited to contribute on a monthly basis by writing about the development of the game analyzing best practices across the different strands (coaching, refereeing, strength & conditioning and player welfare) and commenting the new trends from grass roots to senior level of the game.

If you are a rugby fan passionate about the game do keep an eye on our blog and please tell us your impressions and suggestions for us to provide an amazing ALMA RUGBY experience full of values learning from the game to our day by day activities.

Looking forward to catching up with you all soon!


Flavio Santos – Club Rugby Development Officer & Ladies Head Coach